In 2020, artist and founder Danelle Janse van Rensburg established rOund&rOund FRAMES, offering bespoke round Birch wood frames for artists working in circular art forms. Over time, her range expanded to also include other bespoke shapes like capsule and pebble, and now also produce a seamless standard paper size range. Her ONLINE GALLERY section sells framed work by local South African artists and now also has an interior range that includes MIRRORS and CORK boards.

In 2022, she introduced round&round CURATE, providing curating services for selecting artwork and assisting with installations. Danelle values personal relationships with clients and is dedicated to her company's growth and future endeavors.